Isaac B.

Archive for April, 2011|Monthly archive page

Project # 3: Principle of Design: Dominance

In Uncategorized on April 30, 2011 at 11:34 pm

This design was a collage of images put together in order to communicate the principle of design of our choice. For this design it was quite difficult to come up with a topic and determine which principle of design I wanted to use. I wanted to do something simple that would not take me too much time to create, but I wanted it to look very good. So I decided to use the principle of dominance, and with that I incorporated the topic of nature and conservation. With this design I always knew I was going to center the main subject in some way. I decided to make a tree the main subject of the piece, and have the background be a city or a dump in order to show how we are destroying nature and filling the Earth with waste. So to isolate the tree, I covered it with a fishbowl using the eraser tool and the rotation tool. I also used the cloning tool and the magic wand tool to make the orb out of the fish bowl. To make the glowing effect I used the brush tool and reduced the opacity and the hardness of the brush in order to make the colors look transparent but also have them give off a gradient. Then, after I put the tree into the orb, I tweaked the saturation of the background image, which is Paris by the way, and the orb with the tree to make them seem cohesive and added the text under it because that is what we were supposed to do.

This is another version of this design.


Project # 2: JMB Inspiration Design

In Uncategorized on April 30, 2011 at 11:14 pm

When creating this poster I decided to take my inspiration from the graphic designer Josef Müller-Brockmann. His simplicity and use of the grid system and the Swiss Style of design have appealed to my interests as a graphic designer. As a designer, I like to keep things simple and beautiful at the same time, and that is what I believe Josef Müller-Brockmann tried to do as well. With this design I decided to create a movie poster for the new Tron Legacy film that came out this year. I chose this topic because I love watching movies and, apart from the horrible plot, I really enjoyed the visual beauty of the film, the colors and the visual effects. So I decided to use Brockmann’s style in my design and, as you can see, I incorporated his use of the Helvetica (Akzidenz Grotesk) font in my piece and I also mimicked his Akari poster and the way he positions his text (flush-left or flush-right).

This design has opened me up to a new way of designing. I have learned that it is always good to look back at what artists did in the past and to learn from them. Design has been around for a long time, and we have had many years to develop the craft. So it is important not to underestimate what has been done in the past because the chances are that whatever it ideas we are thinking up today have already been thought of 50 years ago.

Project #3: Element of Art: Dominance

In Uncategorized on April 10, 2011 at 4:48 am

Dominance: The principle of visual organization in which certain elements assume more importance than others in the same composition or design. Some features are emphasized and others are subordinated.

I chose the element Dominance because I feel that many pieces incorporate this element in one way or another. Here are some examples of Dominance being used through the use of color, size, negative and positive space, etc.



What I want to do with this element of design is create a piece that emphasizes the horrible things that we are doing to our planet. So my piece will include a tree placed in the middle of or city or a field of trash. The background will probably be black and white and the tree will be in color. The text might say something like ” Protect our Planet”, or something along those lines.