Isaac B.

Archive for March, 2011|Monthly archive page

Josef Müller-Brockmann

In Uncategorized on March 13, 2011 at 2:22 am


Josef Müller-Brockmann was a Swiss graphic designer born on May 9, 1914 in Rapperswill, Switzerland. He studied architecture, design and Art History at the University of Zurich, and in 1936 he began his education and work as a graphic designer. He was a practitioner and theorist in the Swiss Style of design in which he utilized grid-based designs, illustration, and subjective feeling to communicate his message. In the 1950s, Brockmann used constructivism techniques to create a series of posters, called “Musica Viva”, for the Zurich Tonhalle. This series includes some of his greatest work.

Musica Viva









































In 1957 Brockmann began teaching at the Zurich School of Arts and Crafts and wrote his book “The Graphic Artist and his Design Problems”.Brockmann was the founder and editor of the journal called Neue Grafik ( New Graphic Design) which portrayed the principles of Swiss Style design from 1958-1965. In 1967 he was the European design consultant for IBM. In 1981 Brockmann published the book “Grid Systems in Graphic Design” and in 1996 Brockmann died.

Brockmann’s style and his designs have inspired graphic designers for years . His use of the grid system in his designs provide a sense of order and organization. He also incorporates geometry, shapes, illustration, and color into his designs, but the most important aspect of his work is its simplicity. His style resembles that of a minimalist in the way that he breaks his pieces down to their basic features rather than making them very complex images.

Elements of Design

Josef Müller-Brockmann’s work contain most of the elements of design. He uses line and direction in almost all of his work where he uses a grid system to align his images and typography. Shapes can be found in his work as well, especially in his “Musica Viva” posters for the Zurich Tonhalle. Size is a big element in all of Brockmann’s work, whether it is in the hierarchy of scale in his typography or in his images. He uses size to emphasize the main points of his pieces. One of the most important elements in his designs is color. Color can be found in almost all of his pieces, but it is never over used. Brockmann uses color to direct the eye and emphasize information in his designs. He uses color sparingly but always effectively.

Here is some of his work:








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